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Research papers

Can Social Listening Obsolete All Other Research Methodologies?

This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...

Catalogue: Congress 2023
Authors: Nicolas Pochart, Pierre Antoine Dubosc
September 29, 2023
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Citation

Pochart and Dubosc (2023a, September 29). Can Social Listening Obsolete All Other Research Methodologies?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-social-listening-obsolete-all-other-research-methodologies-12113


Research papers
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Citation

Patki and Narasimha (2020a, November 02). Sustainability: Doomed if you do, doomed if you don't. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sustainability-doomed-if-you-do-doomed-if-you-don-t


Videos

Social media and the disruption of democracy

Is democracy broken? And are Twitter and Facebook to blame? And how are their brands suffering as a consequence?To elaborate on the insights from this initial piece of research, we decided to go further in this direction by exploring the links...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jennifer Roberton, Matt Browne
Company: respondi
September 8, 2019
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Citation

Roberton and Browne (2019a, September 08). Social media and the disruption of democracy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-media-and-the-disruption-of-democracy-10732


Webinars

How the language of social media is reinventing idea screening

Learn how Dig Insights is using the language of social media to reinvent idea screening. This new approach reaches new consumer cohorts and supports agile innovation. It has been embraced by companies such as Netflix, Colgate, Nestlé, McDonald's,...

Catalogue: Webinars 2019
Authors: Michael Edwards, Steliana Ifrim
Company: Dig Insights
August 28, 2019
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Citation

Edwards and Ifrim (2019a, August 28). How the language of social media is reinventing idea screening. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-the-language-of-social-media-is-reinventing-idea-screening


Case studies

Catching the exception

Redefining qualitative research by combining different methods in order to find new, special and trendy usages. With this case study we want to evaluate the added value of social media analysis within Usage & Attitude (U&A) research to: 1....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Chayenne Meers, Suzanne Mulier
Company:
November 11, 2018
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Citation

Meers and Mulier (2018a, November 11). Catching the exception. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/catching-the-exception-9448